Keiko’s family operates a school and businessmen’s shirt company. Last year they were asked by a client to design and produce a very high-end shirt product. I was indeed honored when told they had branded the shirts “The Paul Myer Men’s Collection.”
The shirts were very popular and the complete production run was sold through the firm’s retail business partners. No word yet on the additions to the “collection.” I have offered to return to help promote “my” brand.
Brand You really works ….. and I now have another interesting international marketing lesson to share with my students.